Book Review: Let my people go surfing - Yvon Chouinard
Let My People Go Surfing is not your typical business book—and Yvon Chouinard is far from a typical CEO. This autobiographical work by the founder of Patagonia blends memoir, manifesto, and a deep dive into environmental and corporate responsibility.
Chouinard takes the reader on an unconventional journey from being a dirtbag climber and surfer to building one of the most respected outdoor companies in the world—all while resisting traditional notions of business success. His philosophy emphasizes environmental stewardship, employee autonomy, and long-term thinking over short-term profit. Even the title reflects his belief that work and life should be integrated, not at odds.
The book is particularly inspiring for readers searching for a different approach to business—one rooted in purpose and values. While the writing can meander and at times feels more like a personal essay than a structured business guide, its honesty and conviction make it a refreshing read in the business genre.
Rating: ★★★★☆
The page count of the book is 258 pages.
Published by Penguin Books (2016)